Charlie
Andrew Sidwell
I am a dynamic and results-driven creative leader with experience as a Creative Strategy Director, Executive Creative Director, Head of Content, and Agency General Manager.
With a track record in strategic roles in Australia and Asia, I consistently deliver excellence, exceeding expectations. An advocate for gender equality, I champion inclusivity and diversity via my work with
NEC CYBER SECURITY bye bye FEAR CAMPAIGN 2023
SKILLSET
CREATIVE & CONTENT
Conceptualisation, Copywriting, EP, Directing,
Sound Design & Recording.
Creativity Workshops
STRATEGY
Brand, Campaign,
Content & Growth Marketing
BUILDING BUSINESS & LEADING TEAMS
Create & launch content agency business.
Processes, values & vision, GTM strategy
Implement people & culture plans.
Developmental plans
2022-23
CREATIVE CONTENT
NEC - Always Behind You
Campaign Platform
Creative strategy, conceptualisation, copywriting, pre & post production
EY - The Flow - On Economy (Sustainability)
Creative strategy, conceptualisation, copywriting, pre & post production
NEC - Bye Bye Fear
Cyber Security Campaign
Creative strategy, conceptualisation, copywriting, pre & post production
Creative & Content
Podcast creation
Creative & Content
Podcast creation
Winner
Best Marketing Solution
Advertising Client 2017
Experience
3rdspace Content
2021 - 2023
Executive Creative Director / Head of Content
SUDDENLY By News Corp
2017 - 2021
Co-Founder / GM / Head of Ideas & Strategy
Fairfax / Macquarie Media
2014 - 2017
National Content Solutions Director
Airborne Digital / Mediabrands IPG
2012 - 2014
Creative Strategy & Ideas Director
Austereo SCA
2005 - 2012
National Creative Solutions and Ideas Director
Astro Malaysia
2004 - 2005
Creative Services Manager
Interviews, Panels & Podcasts
Topics I care about
According to my LinkedIn recommendations
STRENGTHS
Continuous Improvement and Self-Awareness
Personal growth and self-improvement.
A willingness to acknowledge gaps and openly discuss them showcases a rare combination of vulnerability and humility.
Elite Creative Strategist
Brings immense energy to every problem or opportunity he encounters. His body of work, ranging from content strategy for national and international brands to podcasts, films and digital magazines, showcases his unique depth and breadth of creative expertise.
Creative and Inspiring Leadership
His leadership style is characterised by his creative thinking, ability to inspire others, and relentless pursuit of finding better ways of doing things. He challenges the status quo and consistently seeks ways to improve and innovate.
Multi-Dimensional Thinking
His approach to problem-solving involves exploring different angles and perspectives, often uncovering insights that others may overlook. He has a talent for connecting seemingly random thoughts and transforming them into impactful ideas that drive consumer behaviour.
Advocacy and Support
Known for holding space for individuals and being a strong advocate for marginalized groups. He actively supports others in their personal and professional journeys, both during and after working together.
Commercial Acumen
Possesses strong commercial acumen. He ensures that every piece of work he produces contributes to predictable growth, combining creativity with a strategic focus on business outcomes.
Humility and Positive Influence
He is recognised as a humble and hardworking individual who brings out the best in those around him. His open approach to creativity fosters a collaborative environment where others can benefit from his extensive wisdom and experience.
